C.B. Weseloh started his enterprise in the early 1920’s with a modest gas station and towing service. He parlayed his success into a string of automobile dealerships over the next 50 years. C.B.’s son, Ben, took over operations in the 50’s and kept the engine running; his Carlsbad “Car Country” Chevrolet dealership was established in 1976 and still thrives today.

Ben Weseloh decided to try his hand in the motorcycle business back in 2001 and Performance Motorsports was born. As it turns out, the timing was spot on with the increase in popularity of motorcycle riding as a lifestyle choice. This endeavor soon blossomed into a full-line powersport destination. Ben’s son, Peter, and son-in-law, Tim Aldrich, have since taken the helm allowing Ben Weseloh to focus on his other interests.

Performance Motorsports has revved up operations and relocated to a wide-open showroom in the historic town of San Juan Capistrano. The new location exclusively offers Yamaha products including the full line of Yamaha motorcycles, gear, service and accessories. General Manager Bernie Krause, Parts and Service Manager Greg Shepard, Sales Manager Bill Newman and the entire staff are available to assist you in all your powersports needs.

Yamaha’s Star Series cruisers and roadsters are designed to directly compete with custom road bikes. Yamaha outfits its Star Series line with standard accessories that the competition only offers as “aftermarket.” These upgrades alone make the Yamaha brand of motorcycles easily personalized to suit your individual preferences. This philosophy is echoed in Yamaha’s slogan: “We build it. You make it your own.” Exceptional products, combined with friendly service from the Performance Motorsports family, translates into an experience to remember.

Performance Motorsports also offers a wide range of recreational vehicles and support equipment, including off-road and dual sport motorcycles, sport/utility ATV’s, side-by-sides and generators. They also maintain an expansive selection of pre-owned inventory. The parts and service department supports all products in-house and online. In addition, the website features product highlights, fuel and mileage calculators and riding maps to great local riding areas.

Performance Motorsports is hosting a huge Grand Re-Opening celebration for the entire community on July 10th from 10 a.m. to 5 p.m. All adventurous men, women and children are encouraged to stop by. The event will feature vendors, music, raffles, photo opportunities with umbrella girls and a tasty barbeque. Check out a 1974 Yamaha OW13 factory works bike (one of only three in the world), a 1975 Yamaha YZ 360B (first production monoshock motorcycle) and an AMA Yamaha R1 Superbike.

A Factory Yamaha Race mechanic and an AMA Superbike Race Manager will be on hand at the Grand Re-Opening to answer all of your questions. They will also be running a dyno (at cost) for a horsepower shoot-out contest and trophies and prizes will be awarded to all bike classes. Best of all, the entire Performance Motorsports’ bike inventory will be on sale with many discounted below invoice (July 10th only)! Parts and accessories will be on sale up to 70% off. If you hear the call of the open road, love the wind in your face and don’t mind a free hot dog on a summer afternoon, round up the family and come on down!